The prestigious annual international awards program recognizes outstanding marketing, advertising and sales technology worldwide
NEW YORK, August 15, 2024 /PRNewswire/ — Rakuten Advertisingthe largest global affiliate marketing network, announced today that it has won the “Best Performance Marketing Solution” award at the seventh annual MarTech Breakthrough Awards program, hosted by MarTech Breakthrougha leading market intelligence organization that recognizes the leading companies, technologies and products in the global marketing, sales and advertising technology industry.
The MarTech Breakthrough Award “Best Performance Marketing Solution” honors a company that has demonstrated innovation and excellence in the performance marketing industry. Judges searched for innovative products, solutions and companies in the crowded sales, advertising and marketing technology markets, judging based on innovation, performance and impact.
“We are pleased to recognize Rakuten Advertising as a ‘Best Performance Marketing Solution’ for its proven breakthrough technology and deep human expertise,” said Steve JohanssonManaging Director at MarTech Breakthrough. “Affiliate Intelligence sets a new industry standard for reporting and optimization, providing advertisers and publishers with crucial insights to access the full power of affiliate marketing and take advantage of every opportunity to reach their revenue goals.”
Affiliate Intelligence from Rakuten Advertising brings together artificial intelligence and advanced technology to provide advertisers and publishers with actionable insights that go far beyond traditional reporting and optimization. The company’s innovative audience engine leverages publishers’ primary customer data and AI-based solutions uniquely tailored for specific industry verticals. These advances allow advertisers and publishers to optimize program performance and integrate affiliate marketing into their marketing mix.
In addition, the Rakuten Advertising Partnership Discovery solution uses human and artificial intelligence to recommend and identify publisher partners that offer the highest potential return on ad spend. Based on AI-powered ML and LLM models, the solution supports Google taxonomy keyword search and categories.
Finally, the customized vertical insights and AI solutions available through Rakuten Advertising’s Insights & Analytics portal give advertisers and publishers access to advanced tools to achieve their campaign goals. Its combination of AI-driven forecasting, measurement and data tools enables everyone in the affiliate marketing ecosystem to realize performance synergies between affiliate and other channels.
Nick StamosThe CEO at Rakuten Advertising said: “We are grateful to MarTech Breakthrough for this recognition. We remain committed to innovation, as evidenced by our advanced technology, strategic partnerships and an approach that addresses today’s challenges in the affiliate marketing industry and anticipates the future. need.”
The MarTech Breakthrough Awards honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology.
Rakuten Advertising offers a global network with the most diverse partner ecosystem and partner insights to drive the most relevant relationships and optimize performance for both advertisers and publishers. Through innovative insights, partnership and performance, Affiliate Intelligence brings together AI, data, human intelligence, relationships, connections, awareness and creativity to exploit the full potential of affiliate marketing.
For more information on Rakuten Advertising performance solutions, please visit www.rakuteadvertising.com.
About Rakuten Advertising
Rakuten Advertising provides performance, brand and people-based advertising solutions that help the world’s leading brands connect with unique and highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties and the largest network of high-quality partners, Rakuten Advertising leverages data and experience to develop advertising strategies and experiences that will drive engagement, sales, loyalty and more.
An industry leader since its inception, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the most important Internet service companies in the world. The company is based in San Mateo, Californiawith offices throughout EMEA, APAC, LATAM and north america. Learn more at RakutenAdvertising.com.
Contact:
Steven Shaw
[email protected]
SOURCE Rakuten Advertising
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