Marketing, Sales and Advertising Technology Innovators Honored in 7th Annual MarTech Breakthrough Awards

LOS ANGELES, Aug. 15, 2024 (GLOBE NEWSWIRE) — MarTech Breakthrougha leading market intelligence organization that recognizes the leading companies, technologies and products in the global marketing, sales and ad technology industry, today announced the winners of its seventh annual MarTech Breakthrough Awards program, showcasing technologies and companies that drives innovation and exemplifies the best in marketing technology solutions across the globe.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology, including marketing automation, customer experience, AdTech, SalesTech, marketing analytics, content and socialization. marketing, mobile marketing and more.

“As digital transformation accelerates, companies face an increasingly complex marketing landscape, with brands now having to navigate a multitude of channels, complex customer journeys and rising customer expectations,” said Steve Johansson, Managing Director at MarTech Breakthrough. “The MarTech Breakthrough Awards shine a light on the most innovative tools and platforms that enable brands to stay ahead of these challenges and deliver outstanding customer experiences. We are pleased to announce our 2024 MarTech Breakthrough Award winners and congratulate all of our winners for their outstanding achievements this year.”

All award nominations were judged by an independent panel of MarTech industry experts, with the winning products and companies selected based on a variety of considerations, including innovation, design and user experience, as well as overall technological advancement for their respective categories.

MarTech Breakthrough 2024 Award winners include:

Marketing automation
Marketing Automation Innovation Award: Acoustics

Content marketing
Best Graphic Design Software: Adobe Firefly
Best Interactive Content Platform: Dot.vu
The best content performance management solution: pharosIQ
Best Marketing Resource Management Platform: Xpressdocs

Event management
Event Management Innovation Award: Splash
The best global provider of event management solutions: Kaltura

Conversion optimization
Best Conversion Rate Optimization Solution: Stirista
The best overall conversion optimization solution: LocaliQ

Email marketing
Best B2C Email Marketing Solution: Amex
Best email signature management platform: Exclaimer
Best B2B Email Marketing Solution: GetResponse

AdTech
Programmatic Marketing Innovation Award: 33Across
Best on-demand platform: Viant
Best Programmatic Marketing Platform: Epom
Best Geolocation Platform: GroundTruth
Best Display Advertising Platform: EXADS
Best ad measurement platform: fullthrottle.ai
AdTech Innovation Award: Zefr
Best Overall AdTech Solution: Skai
Best Overall AdTech Company: Kargo

SalesTech
Best Sales Proposal Software: Frequency
Best Sales Enablement Software for SMBs: Hubspot
Best Sales Enablement Software for Enterprise: Advisr
SalesTech Innovation Award: Rain Technology

Social Media
Best overall social media management platform: Sprout Social

Public relations
The best media monitoring solution: Cision

Influencer Marketing
Best Influencer Marketing Platform: IZEA
Best Influencer Marketing Company: Captiv8

Conversational marketing
The best call management solution: Phonexa
Best Conversational Marketing Company: Typeform

Mobile marketing
Mobile Marketing Innovation Award: BigHappy
Best Mobile Marketing Platform: AdMessenger

Data, analytics and intelligence tools
The best contact database solution: Enformion
Best Customer Data Platform: BlueConic
Best Marketing Platform: Zappi
Best Customer Insights Platform: Acxiom
The best interaction data analysis solution: Intentsify

Customer experience
Best Customer Experience Management Platform: Emplifi
Customer Experience Innovation Award: IIRIS, An Informa Business
Best Customer Experience Management Company: Companies in Flow

Performance Marketing
Best Performance Marketing Solution: Rakuten Advertising
Performance Marketing Innovation Award: Ibotta
Best Performance Marketing Company: BENlabs

Account-based marketing
Best Account Based Marketing Solution: RollWorks
Best Account Based Marketing Company: 6sense

Artificial intelligence
Best AI Sales Solution: Zenapse
The best AI-powered advertising solution: Demandbase

Marketing without cookies
The best cookie-free marketing solution: AdTheorent
Cookie-Free Marketing Innovation Award: Centerfield

Campaign management
Marketing Campaign Management Innovation Award: Pacvue
Best Marketing Campaign Management Solution Provider: Pipeline360 by Integrate

Industry leadership
Best Digital Asset Management Platform: Ansira
Best Omnichannel Marketing Solution: Cinch
Best Use of Artificial Intelligence in MarTech: SOCi
Best Overall MarTech Solution: impact.com
Best Overall MarTech Company: Marigold

About MarTech Breakthrough
Part of Technological breakthrougha leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is dedicated to honoring excellence in marketing, advertising and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of innovative marketing technology companies and products in categories including Marketing Automation, AdTech, SalesTech, Marketing Analytics, Performance Marketing, CRM, Content and Social Marketing, Website , SEM, Mobile Marketing and More. For more information, visit MarTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service described in our recognition programs and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC’s endorsements are the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.