In the workshop, participants will learn how to execute social media campaigns with measurable impact that achieve specific goals that are clearly established. Attendees will discover the differences between organic social media marketing versus paid social media efforts to drive donations, especially surrounding events like #GivingTuesday and other important fundraising events for your nonprofit.
“I was so excited to receive the registration list and see some of the most prominent nonprofits listed. I am very happy to know that the social media skills I will be sharing in this three-hour, in-person workshop will have such an experience. positive impact in our community and beyond. These strategies will help our non-profit leaders be more successful in fundraising and recruit more volunteers, thereby expanding their reach with the amazing work they do in their respective organizations,” said Carnett, Faculty, Center for Nonprofit Leadership. California Lutheran University.
Learning outcomes from the three-hour in-person workshop include the following:
1. Identifying the goals of using social media marketing for your nonprofit (i.e., recruit volunteers, attract full-time staff, engage corporate donors, cultivate individual donors, or promote upcoming fundraising events)
2. Clarity on the use cases for each social media platform in relation to your nonprofit’s goals.
3. Best practices in streamlining the development, editing, and scheduling of your social media content calendar using valuable social media scheduling tools.
4. Using social media marketing as a component of a larger marketing or development campaign (ie collaborations with more visible creators and use of relevant hashtags).
5. Communicating the impact of social media to the executive leadership team, board of directors, corporate donors, or individual donors, consistent with the nonprofit’s fundraising goals and mission.
Attendees will also be treated to the social media excerpt from Carnett’s Barnes and Noble Bestseller, The Marketing The Maven method: Secrets of a Maven, before the workshop.
“The reach that social media provides makes it an essential tool for nonprofits to communicate with their audiences and mobilize support. However, few nonprofits are effectively taking advantage of this opportunity. The CLU Center for Nonprofit Leadership is pleased to offer this workshop with Lindsey Notebook to explore how nonprofits can harness the power of social media to increase organizational visibility, attract volunteers and supporters to their cause, and meaningfully deliver mission-related messages,” said King BrewsterMBA, Associate Director, Center for Nonprofit Leadership, California Lutheran University.
California Lutheran University just announced that Carnett, Faculty of California Lutheran University Center for Nonprofit Leadership, joined its board of directors for the Community Leaders Association (CLA).
Please register here: Center for Nonprofit Leadership (neoncrm.com)
The event is free for Center members and $55 for non-members. The CLU Oxnard campus is at 2201 Outlet Center Drive.
About Lindsey Notebook:
Lindsey Notebook is a marketing and public relations professional who developed The Marketing The Maven method to simplify marketing by empowering leaders to make data-driven marketing decisions. Carnett is CEO of Marketing Maven, a research, digital and PR firm based in Ventura Countyand author of the recent book, The Marketing The Maven method: Secrets of a Maven.
Twice laureate of Inc. 5000 Fastest Growing Independent Companies in America, as well as a recipient of the Entrepreneur 360 Most Entrepreneurial Companies in America award, Lindsey has taken her global business expertise to inform fellow marketers and business leaders about best practices for use. PR to drive engagement, improve organic SEO and grow a positive online reputation.
Having spoken at national marketing and consumer product conferences and guest lectured at universities, Carnett has earned a reputation as an expert in marketing and public relations. Her areas of expertise include: public relations, social media, reputation management, direct response marketing, US product launches, SEO, market research and Spanish media.
To learn more, visit http://www.marketingmaven.com. To learn more about The Marketing The Maven method: Secrets of a Maven, visit http://www.themarketingmavenmethod.com.
About The California Lutheran University Center for Nonprofit Leadership:
Since 1991, the Center for Nonprofit Leadership has been the focal point serving nonprofit leaders and organizations serving the region. Being the only managerial training center of its kind in Ventura CountyThe Center has earned a reputation as a one-stop source for excellence in nonprofit leadership. It is the only place in Ventura County which provides a comprehensive approach to supporting nonprofit leadership and organizational development.
Through a wide range of programs that are accessible, relevant, timely and adaptable to the current needs of leaders and organizations, the Center plays an essential role in the organizational and leadership development of the nonprofit sector in Ventura County. By committing their time, energy and resources to us, leaders will achieve higher levels of skill and capability, and nonprofits will achieve a higher level of efficiency and effectiveness. The Center’s success is closely tied to its role in the overall nonprofit ecosystem, where the Center wears many hats: as a player and coach, a community leader and partner, and a provider of unbiased information and community data. We keep our finger on the pulse of trends affecting the sector and adapt programming to reflect both best practices and emerging trends.
Skills-building opportunities offer a combination of practical management tools and peer-to-peer networking opportunities that help nonprofit leaders strengthen their skills and establish valuable contacts for future collaboration. Faculty members are subject matter experts and respected leaders in their fields who provide practical insights that can be put to immediate use. Workshops are facilitated based on adult learning best practices with the intention of fostering a co-learning environment for adults where ideas are shared and resources are optimised.
A byproduct of the Center’s learning model is the collaborative co-learning environment where faculty not only provide content expertise but also encourage co-learning and sharing among participants. Participants learn as much from each other as from experts in the field, especially organizational change strategies and how to best use new found skills and relationships in their day-to-day work.
Media contact
Frank TortoriciMarketing Maven Public Relations, Inc., 9088758908, [email protected]www.marketingmaven.com
SOURCE Marketing Maven Public Relations, Inc.
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