Balancing content creation and advertising with TikTok

[32:16] Hamlyn anticipates significant advances in the advertising industry driven by reduced supply bottlenecks and improved creativity and processes. TikTok is leading this change with its fast-growing search and store features and new machine learning tools that transform traditional ads into engaging, TikTok-style content. These tools speed up the creative process, helping marketers quickly adapt and optimize their briefs. These advances are revolutionizing the way marketers produce and manage high-volume ad content, marking a departure from traditional methods and setting the stage for unprecedented growth in the industry.