The company calls on the leader in the communication of innovation Emily Cole as vice president to run the SF office
NEW YORK, September 12, 2024 /PRNewswire/ — The Haymaker Groupan award-winning public relations firm that has worked with some of the country’s best-known technology brands, announced today that it is expanding its operations in San Francisco as it deepens its commitment to the world’s most dynamic innovation market.
JJ Colao introduces reporters from Bloomberg, The Wall Street Journal and Fast Company at a Haymaker event in San Francisco. Image courtesy of Haymaker. (PRNewsfoto/Haymaker Group)
Award-winning and impactful customer campaigns. Image courtesy of Haymaker Group.
Emilie Cole moderates “The Truth About Great Startup PR” panel, Startup Grind Global 2024. Image courtesy of event organizers.
To run that office, Haymaker hired Emily Grace Colea communications veteran who brings to the company a unique combination of seasoned in-house experience and leading agency experience. Among her many accomplishments, Emilie built the first communications functions at Asana (NYSE: ASAN) and Public.com, led PR programs and public affairs initiatives for clients at Greenbrier Partners and LaunchSquad, and developed a deep network in technology and venture capital. through years of genuine community partnership and collaboration.
The expansion comes as Haymaker celebrates its first decade of customer impact and as it prepares to host Media Summit | NYCa first-of-its-kind conference featuring the leading reporters and editors covering business and technology in New York City later this year.
A decade of “PR done right”
Haymaker Group was founded in 2014 by Forbes reporter JJ Colao, who has written more than 35 magazine articles, 200 digital articles and four feature articles during his time at the publication. His cover story on the Snap CEO Evan Spiegel was named one of the The 18 Biggest Forbes Stories of the Decade. His PR experience as a reporter inspired him to develop a communication approach centered on the real needs and dynamics of a professional newsroom. In addition to leading Haymaker as founder and CEO, Colao is a regular commentator on the state of the press, most recently arguing for the relationship between a free press and economic prosperity in an essay in wealth.
Over the years, Haymaker has developed a reputation for hosting power events that connects company founders, CTOs and communications professionals directly with the media that matter in the innovation economy. This year, the firm began engaging the Bay Area community with a sold-out event AI’s Impact on Mediawith reporters from The Wall Street Journal, Bloomberg and Fast company. Haymaker also hosted an invitational dinner economic historian and author Brad DeLong on his heels New York Times-best selling book, “Slouching Toward Utopia”. The dinner was attended by reporters and editors from CNBC, The Financial Times, WIRED, The Washington Post, The New York Times, Forbes, Axios, and Reutersalong with founders of clients Haymaker Snorkel AI, Harness and Vivian Health.
Haymaker’s pioneering approach has won dozens of awards over the years, including a SABER North America Award, Bulldog Reporter Gold and MarCom Award Platinum for successful client campaigns. Individual haymakers are regularly recognized as rising stars by the likes of PRNews, Business Insider, PR Dailyand Observer.
The firm’s approach has also earned the respect and trust of clients. “Haymaker is the best PR agency I’ve ever worked with,” said Aaron Rasmussenwho co-founded both MasterClass and Outlier.org.
“Working with Haymaker was nothing short of exceptional,” he said Hayley RussmanSVP Marketing at BentoBox, a Fiserv company. “Their strategic and thoughtful approach to PR and media relations have made them invaluable partners. I highly recommend him to any company looking to elevate their brand and achieve outstanding results.”
The next chapter of pioneering PR
“‘Public relations’ always has a relative, contemporary meaning,” said Emily Colewho joins Haymaker as vice president to oversee its expansion into San Francisco and Silicon Valley. “The key is to imagine your ideal perceptions and outcomes with your target audience and then bring them to life through honest, effective and intellectually validating communication programs.”
As a champion of a free press and the importance of rigorous journalism, Emilie joins Haymaker with a deep passion for partnering with innovators to maximize opportunities, solve challenges and create enabling narratives by working creatively across media, government, environmental academia and industry.
“Especially in technology, it’s critical that communications work closely with counterparts in marketing, sales, growth and customer success. I consider it a “market access supergroup,” she added. “The best programs are closely aligned with, and even inform, the why and how of the business as a whole.”
Earlier this year, Emilie created and moderated the flagship’s only PR-focused group discussion Startup Grind Global conference, joined by the heads of communications from Accel, Bain Capital Ventures and Forerunner Ventures.
“We are excited to welcome Emilie to the Haymaker team,” said Haymaker Group founder JJ Colao. “We spent many months trying to find the right person to build us San Francisco office, and Emilia’s experience, combined with her media philosophy and PR approach, aligned exactly with what we envisioned in the ideal candidate. We look forward to digging even deeper into the Bay Area ecosystem.”
About Haymaker Group
Founded in 2014 as an antidote to the traditional agency, Haymaker Group works with the world’s most ambitious brands, from startups to the Fortune 500, to tell the stories that drive them forward. The company is based in New York City with an office on the west coast in San Francisco. Get in touch at www.haymaker.co.
Media contact: [email protected]
SOURCE Haymaker Group
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